Food52, a popular community-based cooking site that appeals to both amateur cooks and professional chefs, launched a boutique online marketplace for foodies called Provisions. Provisions is a collection of items for the kitchen and table, with a distinct style of combining vintage and modern.
The kitchen-and-home shop you deserve…a place where you can find a handsome serving platter with a healthy salad recipe to serve on it, or storage containers that are both functional
and aesthetically pleasing.
Food52’s CEO Amanda Hesser says the original Food52 site will refer readers to Provisions, while Provisions will use Food52 recipes.
Food52 officially launched its online store Provisions, described as “a virtual pantry and retail shop.” The online store offers items selected by the Food52 editorial staff, including vintage serving spoons, cookbooks, and artisan products, like spices from Oakland’s Oaktown Spice Shop.
Food52 was launched in 2009 by former New York Times Magazine food editor Amanda Hesser and food writer Merrill Stubbs, and has quickly grown, offering multiple cookbooks and winning the James Beard Foundation’s Publication of the Year Award in 2012.
FOOD 52.com…A comprehensive food site that gives you everything you need to become a better, smarter, happier cook. Provisions offers a limited range of only the highest quality goods.
With Provisions, the company expands into e-commerce. Food52 users will be able to find kitchen goods and products that complement the recipes and tips on the site, from spices to one-of-a-kind vintage cookware and serving platters.
Expertly curated items ranging from torte pans to grilling planks to storage containers and a
Mason jar collection.
Each week, Provisions rolls out a collection highlighting a certain product, event or seasonal ingredient, including suggestions on how it can be used.
“We want Provisions to be the kitchen and home shop that people turn to when they’re looking for the best tools for their own kitchen, for a great wedding gift, or that one-of-a-kind serving platter they can use for dinner parties for years to come,” states Amanda Hessler.
VISIT THE WEBSITE: