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Santa Barbara's guide to what's new and undiscovered for home and garden, entertaining, style and travel. The resource guide below lists local happenings, boutique finds, travel destinations, food artisans and design professionals.

General Store Paso Robles

The General Store Paso Robles opened in May, 2013 and is conveniently located in the square in downtown Paso Robles. Providing provisions for picnic, pantry and home, the owners are passionate about sharing healthy, artisan foods and quality home accessories from the Central Coast and beyond.



The General Store Paso Robles carries local products, many of which are packaged under the The General Store label; all are brilliantly designed by the owners, complementing the store’s clean, contemporary aesthetic showcased throughout the store’s interiors.



Erin Stuck, Jillian Waters and Joeli Yaguda, proprietors of General Store Paso Robles, bring a combined 25 years of Paso Robles food, farm and retail experience.

“We’re constantly working with local producers to create custom olive oils, vinegars, herb blends, bar soaps, healing balms, lotions… all from local ingredients and created just for us,” the partners explain.

The store stocks a well edited selection of gourmet picnic products, including hummus, artichoke tapenade, and amazing salumi from local producers.



Artisan breads, cupcakes and cookies are delivered daily by local bakers who use only the freshest ingredients to create their baked goods.



Imported Chocolates, syrups and preserves fill the shelves, providing inspirational ingredients for home chefs who want to try out new recipes from their selection of cookbooks.



The owners offer up a brilliantly curated selection of  unique home and culinary accessories (wine openers, cheese boards, linens and baskets) ready to grab for a picnic in a vineyard, or as unique gift for the foodies in your life.



Open 7 days a week: 10am – 7pm

T H E  G E N E R A L  S T O R E

Provisions for picnic, pantry and home on the park in downtown Paso Robles, CA

841 12th Street, Paso Robles, CA

(805) 226-5757





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